Meta shows sales. The bank shows less.
That gap is real money.
For D2C brands on Meta, from first ads to scaling
Meta says your ads are working.Your bank disagrees.
One hour on your own numbers with someone who has run ₹30Cr+ of D2C ad spend. You leave knowing where the money leaks, and what to fix first.
Live call + written report ·
Worked with 100+ D2C brands · only 6 audits a week
They spent less. ROAS went up 3.4×.
1.46 ROAS in July, on ₹26,146 spend
4.93ROAS in October
18purchases, from 8
₹22kspent, from ₹26k
Same brand, July vs October 2026.
Sound familiar?
Every brand has bad weeks. Not knowing why is the expensive part.
COD orders keep coming back.
Shipping paid twice, plus the ad.
More budget, worse ROAS.
What worked stops working.
"Just test more creatives."
Nobody says which ones to stop.
Why accounts leak
I've worked with 100+ D2C brands. The same few mistakes show up in almost every account.
The basics get skipped.
Wrong event, COD counted as a sale, tracking never checked.
AI says it, so it ships.
AI can't see your RTO, your margin or your bank.
We use AI. We don't obey it.
Claude runs on our own audit playbook and pulls the data. A person makes every call, on your numbers.
Real accounts. Real numbers.
Before and after the audit, straight from Ads Manager and Shopify.
3 brands · swipe →
D2C brand · Meta adsJul 2026 vs Oct 2026
ROAS
Before1.46
After4.93
3.4× more back on every rupee spent
| Before | After | |
| Purchases | 8 | 18 |
| Cost per purchase | ₹3,268 | ₹1,243 |
| Amount spent | ₹26,146 | ₹22,375 |
| Adds to cart | 52 | 58 |
| Link clicks | 1,566 | 1,513 |
Meta Ads Manager, full month each. Results vary by brand.
D2C brand · ShopifyOct 2026 vs previous 30 days
TOTAL SALES
1–31 Oct 2026₹37.2 lakh
+44% vs 31 Aug – 30 Sep
| Oct 2026 | vs previous | |
| Net sales | ₹34,30,194 | +44% |
| Gross sales | ₹40,03,172 | +28% |
| Orders | 2,737 | +17% |
| Orders fulfilled | 2,548 | +7% |
| Discounts given | ₹5,40,346 | −63% |
Shopify Analytics, month vs previous 30 days. Results vary by brand.
D2C brand · Meta adsBefore vs after the audit
ROAS
Before0.92
After2.86
3.1× more back on every rupee spent
| Before | After | |
| Purchases | 6 | 22 |
| Cost per purchase | ₹1,345 | ₹591 |
| Purchase value | ₹7,389 | ₹37,252 |
| Amount spent | ₹8,073 | ₹13,009 |
| Conversion rate | 2.11% | 4.73% |
Meta Ads Manager. Results vary by brand.
- ₹30Cr+D2C ad spend managed
- 2L+purchases driven
- Shark TankIndia brands audited
Screenshots from brands we work with. Results vary by brand.
What you get for ₹1,999₹2,999
1
A 60-minute live call
On Google Meet, going through your own Ads Manager, Shopify and courier data.
2
A written report in 72 hours
Every leak ranked in rupees, and which costs to renegotiate.
3
A 30-day plan
Week by week, so you or your freelancer can act on it.
₹1,999 is less than your real CAC.
Typical COD-heavy D2C math on Meta, before GST and shipping:
Order value under ₹2,000₹1,800
ROAS 1.2, so Meta shows a CAC of₹1,500
40% RTO, so your real CAC (per delivered order) is₹2,500
The audit₹2,999 ₹1,999
If this looks like your account, one fix pays for the audit. On the call we work it out with your real numbers.
₹2,999 is about what 2 real customers cost you.
Typical D2C math on Meta, before GST and shipping:
Order value under ₹2,000₹1,500
ROAS 1 to 2 (say 1.5), so each order costs₹1,000
40% RTO, so each delivered order costs₹1,667
The audit₹2,999 ≈ 2 orders
Fix one leak that saves a few orders a month and it has paid for itself. On the call we work it out with your real numbers.
I don't audit what Ads Manager says. I audit what reaches your bank.Deepak, founder of pixld · 5 years in D2C ads
Before you book
Is this for me?
Yes, if you run Meta ads and your sales don't match your spend, early-stage or scaling. If you haven't run ads yet, book once you have a few weeks of data.
Why pay when free audits exist?
A free audit is usually a sales call for a retainer. This is a paid hour on your numbers only, with a written report you keep. It covers returns, delivery and costs too, not just the ads.
Do I need to share account access?
No. Screen share on the call works. View-only access is optional, for a deeper look before the report.
Is this a sales call for a retainer?
No. The hour is spent on your account. If you want help fixing what we find, ask after the report.
How do I book and pay?
Tap Book your audit, pick a slot, answer a few quick questions and pay by UPI or card, right on this page.
Can I reschedule?
Yes, free, up to 24 hours before your slot, from your booking email.
₹2,999 ₹1,999.₹2,999. One hour. A plan you can act on.
Less than your real CAC on Meta.About what 2 delivered orders cost you on Meta. Every leak, ranked in rupees.
We audit only 6 brands a week