Your real CAC
Ads Manager divides spend by purchases. Your bank divides it by delivered orders. Put in last month and see both.
—CAC Ads Manager shows
—real CAC (per delivered order)
—RTO % so far
—extra you pay per customer
Real CAC = ad spend ÷ delivered orders. RTO % = returned ÷ (delivered + returned). If orders are still in transit, check again in 1–2 weeks.
The 3 buckets
- Delivered — the only orders that paid you.
- In transit — not money yet. Don't count them as wins.
- RTO — you paid for the ad, shipping both ways and the COD fee.
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