Meta ROAS vs bank ROAS
Take the ROAS Ads Manager shows and subtract what never reaches you: RTO, GST, shipping and COD fees.
—Meta says
—after RTO
—after GST
—after shipping + fees (your real ROAS)
Per ₹1 of ad spend: revenue = ROAS · delivered = × (1 − RTO) · ex-GST = ÷ (1 + GST) · minus shipping on every order plus return shipping on RTO, and the fee on delivered revenue. Compare the last number with your breakeven ROAS before you scale.
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