Free tool · WhatsApp

What a broadcast really costs

Since 1 October 2026 more WhatsApp messages are paid. Work out what each order from a broadcast costs you.

Marketing messages sent Rate per marketing message (₹)India, check Meta's pricing page Service replies this monthfirst 1,000 per number are free Rate per service reply after 1,000 (₹) Orders from the broadcast Provider fee this month (₹)your BSP's charge, if any

—marketing cost

—service cost

—cost per order

Rates as published by Meta for India (Nov 2026): marketing ≈ ₹0.8631 per delivered message; service replies ₹0.115 after the first 1,000 per number per month (from 1 Oct 2026). Rates change — always check Meta's WhatsApp pricing page. Messages inside the 72-hour window opened by a Click-to-WhatsApp ad are free.

Good → better → best

Good: broadcast to everyone — easy, but every message is paid.
Better: send only to people who bought or left a cart in the last 60 days.
Best: Click-to-WhatsApp ads — the 72-hour chat after the click is free. Confirm COD, upsell and take the order inside it.

Want me to find the real numbers in your account?

A 60-minute live audit of your Ads Manager, Shopify and courier data. Every leak in rupees, a written report and a 30-day plan.

See the audit