"CAC is ₹85." Why? And is that profitable?
Most can say the number. Few can explain it or work out breakeven ROAS.
For marketers, freelancers & D2C founders who run ads
You've learned Meta ads.Nobody taught you D2C.
3 hours, only D2C: why brands stop scaling, COD and RTO, which numbers to trust, CRO and AI + n8n automation. Live on real accounts.
Nov22Sun
11 AM–2 PM ISTSunday · 3 hrs live
Live on ZoomHinglish
₹2993 hours live + recording
Book your seat
By Deepak · ₹30Cr+ ad spend · 100+ D2C brands
Worked directly with founders. I know what they ask.
Everyone teaches the buttons. Nobody teaches the decisions.
What I see when I interview marketers and audit brand accounts:
Meta, Shopify and GA show three numbers.
Which one to trust, and by how much? Most work on half-truths.
Everyone says "make better ads." Better by which number?
Hook rate, hold, CTR or cost per purchase? If you can't read the ad data, "better" is a guess.
"ChatGPT, analyze this" isn't analysis.
AI helps when you give it context. The decision is still yours.
An agency junior handling 50 accounts often earns around ₹4.5 LPA. People who understand D2C in depth get hired at ₹10–15 LPA. The gap isn't Meta ads. It's this.
3 hours. The 2027 performance marketer stack.
Not a Meta ads tutorial. No hacks. What D2C brands actually expect from you, tested and measured on real accounts.
Block 1
How a D2C brand actually makes money
- Unit economics: AOV, margin, real CAC after COD returns, breakeven ROAS
- COD, RTO and logistics: where the money leaks after the order
- How founders think, and how to talk to them
Block 2
Tracking you can trust
- Pixel + Conversions API, GA4 and UTMs: what each one sees and misses
- How much to trust Meta vs Shopify vs GA, and reading cohorts
- Spotting halo sales and weekday shifts in the data
Block 3
Reading ad data: what makes an ad good
- Hook rate, hold rate, CTR, CPM, cost per purchase: what each one says about the ad
- Why one ad wins: following it from scroll-stop to purchase
- Kill, keep or iterate, and what to brief next
Block 4
Decisions at ₹30–40L a month + CRO
- A real account, live: what changed and why
- Scale, hold or cut: how the call gets made
- CRO: which page element moved conversion rate, on real screenshots
Block 5
AI and n8n automation
- Prompting Claude / ChatGPT with real context, not "analyze this"
- An n8n workflow built live: daily ad numbers to Sheets and WhatsApp
- Where AI helps, and where the decision stays yours
Block 6
Getting the D2C role you want
- How D2C brands hire, and the questions they really ask
- Using LinkedIn and Naukri to reach real D2C roles
- Getting out of the 50-accounts agency loop
At the end
Open discussion
- Bring your account, client or career question
- Answers on your numbers, not generic tips
The D2C part nobody taught you. Shown on real accounts.
Ads Manager, Shopify and the margin side by side. In the class we open them and show which decision moved which number.
3 brands · swipe →
D2C brand · Meta adsJul 2026 vs Oct 2026
ROAS
Before1.46
After4.93
3.4× more back on every rupee spent
| Before | After | |
| Purchases | 8 | 18 |
| Cost per purchase | ₹3,268 | ₹1,243 |
| Amount spent | ₹26,146 | ₹22,375 |
| Adds to cart | 52 | 58 |
| Link clicks | 1,566 | 1,513 |
Meta Ads Manager, full month each. Results vary by brand.
D2C brand · ShopifyOct 2026 vs previous 30 days
TOTAL SALES
1–31 Oct 2026₹37.2 lakh
+44% vs 31 Aug – 30 Sep
| Oct 2026 | vs previous | |
| Net sales | ₹34,30,194 | +44% |
| Gross sales | ₹40,03,172 | +28% |
| Orders | 2,737 | +17% |
| Orders fulfilled | 2,548 | +7% |
| Discounts given | ₹5,40,346 | −63% |
Shopify Analytics, month vs previous 30 days. Results vary by brand.
D2C brand · Meta adsBefore vs after the audit
ROAS
Before0.92
After2.86
3.1× more back on every rupee spent
| Before | After | |
| Purchases | 6 | 22 |
| Cost per purchase | ₹1,345 | ₹591 |
| Purchase value | ₹7,389 | ₹37,252 |
| Amount spent | ₹8,073 | ₹13,009 |
| Conversion rate | 2.11% | 4.73% |
Meta Ads Manager. Results vary by brand.
- ₹30Cr+D2C ad spend managed
- 2L+purchases driven
- 100+D2C brands worked with
"I was a software developer in product companies. Then 4.5 years inside D2C ad accounts taught me one thing: the people who scale brands aren't better at Meta ads. They read the real data. Most marketers I interview can't. In 3 hours, I'll show you how."Deepak Gupta, founder of pixld · individual contributor, working directly with D2C founders
Screenshots from brands we've worked with. Brand names hidden. Results vary by brand.
Is this for you?
Yes, if you
- Run ads for a brand or for clients, work on a D2C growth team, or run your own brand's ads
- Know the basics and want to know why things work
- Want a real D2C role, better clients, better pay, or to grow your own brand
Not for you if you
- Have never worked on an ad account
- Want hacks, or "earn from home" shortcuts
- Want someone to run your ads for you
What you get for ₹299.
1
3 hours live with Deepak
Real accounts on screen, names hidden. Ask anything at the end.
2
The recording
Everyone who books gets it, even if you can't make it live.
3
What comes next, said upfront
Near the end we'll share our 4-week cohort for people who want to go deeper. Joining is your call.
Before you book
Is this another Meta ads course?
No. We don't teach where the buttons are. It's what D2C brands expect from a performance marketer: unit economics, COD and RTO, tracking, CRO, AI and n8n automation, and decisions. Meta is one part of it.
Do I need to know n8n or coding?
No. We build one simple n8n workflow live, step by step, so you can copy it after the class.
I already run ads. Is this still for me?
Yes, that is who it is for: marketers, freelancers and founders who run their own ads. You need the basics. We start where tutorials stop: why a number is what it is, and what to do about it.
Will there be a sales pitch?
We'll be upfront: near the end we share our 4-week cohort for people who want to go deeper. The first 2.5 hours are teaching. Joining the cohort is your call.
Is there a recording?
Yes. Everyone who books gets the recording, even if you can't make it live.
Can I get a refund?
Seats are non-refundable. If you can't attend live, you still get the recording.
Will this get me a job?
No one can promise that. You'll learn how D2C brands hire, what they ask, and how to use LinkedIn and Naukri to reach real D2C roles.
Which language? Do I need a laptop?
Hinglish. Zoom works on a phone, but a laptop is better for seeing the screens.
How do I join?
After you pay, the Zoom link comes on WhatsApp and email before the class.
Be the Performance Marketer D2C brands want in 2027.
Sunday, 22 November · 3 hours live on Zoom · recording included.
Max 100 seats